William is passionate about connecting and sharing his own life experiences via storytelling and developing a trusting relationship with customers. His ability to resonate with others allows him to create that catalytic experience where customers find their “Aha” moment and learn or rekindle the passion for their purpose.

William’s formal training is that of a reproductive physiologist with Bachelor of Science degrees in Animal Science, Biology, and Physics from Texas A&M University. William has a wealth of experience gained through roles as varied as that of a United States Marine Special Forces Operator, Asst. Director of Laboratories Sexing Technologies, Cattle and Research Manager of the largest for-profit Beef Cattle Research Center in Canada, Executive Director of Technical Services for Vytelle (GrowSafe Systems), and Beef Cattle Specialist for Alpha Phenomics. He has helped companies achieve market development, and certification and launching of products in Canada such as Novartis Animal Health, Pfizer, Intervet Schering-Plough, Feedlot Health Management Services, Alberta Agriculture, University of Idaho, University of Calgary Vet-Medicine, Merial Animal Health, and Alltech as examples.

William continues to assist companies increase their customer retention rates, while improving customer margins through his ability to help them see their operations through the eyes of their customers in his trademark plainspoken manner.